Seo consists of 3 pillars
Topical Authority
On page seo
Off page seo
You have to have each one to rank, but it goes least important to most important top to bottom.
If you have shit content but great off page seo (links) your content will outrank great content with no/poor links
Topical Authority – Building content to establish your site and yourself as reputable. Write good posts that people enjoy, click on and spend time on.
On page seo – make sure you have a meta description and that your h1-h5 tags (heading tags) are correctly structured. Make sure your site and page loads quick, and that you have links to other parts of your own website, and links out to other reputable websites.
Off page seo – Also known as backlinks. This is what makes or breaks sites, and a hot topic. Most people think since googles helpful content updates (HCU), google prioritizes “good content”. Google isn’t a human, google doesn’t know what is good or bad writing, it just sees words. Therefore, you rely on links. Googles algorithm looks at links as other websites and therefore people, voting for your website and your content. Lots of good, quality links, google ranks you higher. One or two really good links, google listens but maybe doesn’t put you first. Lots of crappy links, google doesn’t care too much. What makes a good link? Tune in next time and you’ll find out. Dont buy links on fiverr, it doesn’t work.
Otherwise, read this guide Ahrefs.com/seo
Listen to this podcast The Biggest Lie in the SEO Industry (it’s Probably the Reason You’re Not at the Top of Page 1) by Grumpy SEO Guy. That’s a good episode but the whole pod channel is great.
Then once you understand the basics, we can chat! I’ll fill in your knowledge gap, discuss software subscriptions, help you do keyword research, and come up with a link building plan!